My Story (the short edit)
Hey! I'm Claire - your marketing, sales and mindset coach.
It's my mission to empower future female leaders working in creative service-based businesses to feel more confident about pitching themselves, their business and their service offering, so they can go on to win new business, achieve their goals and Bloom!
I'm a strategic, creative and commercially minded marketing and sales coach, with a real focus on adding value back to my clients' creative service-based businesses.
In a nutshell, my experience includes;
10 years marketing and sales experience in the creative services industry
Developing, launching and repositioning numerous brands and businesses
Managing process, people and pitches for a variety of business development campaigns
A broad range of skills that can help drive business growth
Currently studying for a Personal Performance Coaching Diploma with The Coaching Academy
I would love to help you on your journey!
Benefits of working together...
Learn how to market your business to attract your ideal clients that are the right fit
Identifying marketing and sales strategies that work for you and your business, to make the process easy, stress free and less overwhelming
Feeling confident with sales and pitching your business / yourself to prospective clients, in a non 'saleys' way
Empowering your to bloom in your role, so you can level up and achieve your goals
Managing up, down and around to get the support you need to make shit happen!
Eradicating Imposter Syndrome
Identifying your blind spots and helping you fill them
Building a pipeline of new business opportunities and moving them from cold to hot
Making your dream of generating great business results a reality
Feel a new sense of motivation and love for your job!
My Story (the long edit)
Since I was a child, I’ve always shown a bit of a creative flair. And I have always been really interested and curious about people and understanding more about them, their lives, their jobs, their successes or challenges in life, and then problem solving or giving support to help them through those challenges. I am a natural agony aunt.
These natural tendencies unsurprisingly led me into a career working in marketing and advertising, where I was able to combine my love of finding creative solutions to human needs or issues.
It was unplanned, but I found myself in the fairly unique role within a creative advertising agency, which was heading up agency marketing and new business. The role was incredibly varied, as I was responsible for being the brand guardian for the agency, organising all the typical marketing output - from events to PR, thought leadership, website rebuilds, sales collateral, strategies, pitching, etc. - as well as helping fine tune the agency positioning and brand to become more credible and unique in what is a very competitive industry. Then promoting the agency not just to an external audience, but also internally as well to develop a strong agency culture that everyone could live and breathe by.
Alongside this, I was also responsible for attracting, establishing and nurturing new business opportunities for the agency, being the first point of contact, co-ordinating the right people to respond to briefs, building a response and pitching.
This tapped into a whole host of other skills required to manage the process and the people involved in the process as well. Many of who hated the idea of 'sales' or pitching. They were already incredibly busy with their role and had to work on pitches on top of their normal workload, and what I found was these colleagues were generally quite stressed out and not entirely confident about the whole pitch process, which meant they often needed a lot of encouragement, hand holding or ego boosting to get them to move in the direction that I needed them to.
The role was a real juggling act, not just because of the varied workload and constant pressure to put your best foot forward, but also to bring a team of people along with the same energy and drive as myself.
It was like a marmite role - loved and hated it in equal measures, at times. And I wish in the early years that I had a mentor who had been there, done that and got the t-shirt to help refocus me and help me feel empowered, energetic and confident about goals that I wanted to achieve for business growth, as well as personal growth.
Because if I had, I think there would have been less trial and error and more success across the board, for me, the team and the agency. Now don't get me wrong, sometimes you have to experiment and there are huge learnings (and success) from some failures. So I don't see failure as a negative thing. I see it as a learning curve, but one that feels quite isolating, stressful and pressured. Whereas with some support, that learning curve could have been much more enjoyable.
Fast forward through some late 20s wobbles and burnout, a career break to travel the world, and then coming home to set up my own business as a marketing and new biz consultant, I have now worked with several other agencies supporting them with their business growth (spoiler alert – everyone is struggling with the same issues!), as well as taking the lead on a number of client / brand campaigns, to help promote, launch and sell big brands.
There aren’t many roles within an agency that I haven’t had to turn my hand to – marketing, new business, strategy, creative, social media, client services, production… Which has finally led me to really understanding what brings me joy in my career and that is - helping others to be successful, in business and on a personal level too. Which is why I am currently working towards a diploma in coaching, to enable me to bring together all aspects of my experience, to support other lone rangers like myself through the scary and challenging process of marketing, sales and having the right mindset to lead this process, either by yourself for your own creative service-based business, or with your agency team.
And I would love to help you with your journey, so let’s chat!