My Story (the short edit)
Hey! I'm Claire.
I'm a creative and commercially minded marketing and sales coach, passionate about empowering the female leaders of the future and adding tangible value to my clients’ businesses and careers through tailored, strategic and intuitive coaching.
It's my mission to give women working in creative services the confidence, strategies and power to pitch themselves and their service offering, to win new business, achieve their goals – and bloom!
I’ve spent over 10 years working in sales and marketing in creative services.
In that time, I’ve developed, launched and repositioned brands and businesses.
Managed process, people and pitches for business-development campaigns.
Honed a broad range of skills that can help drive business growth.
And I’m currently studying for a Personal Performance Coaching Diploma with The Coaching Academy.
I’d love to help you on your journey!
'I hate being salesy.' Me too! - You're not alone.
And the secret is, you don't need to be.
Let's work together...
Learn how to market your business to attract your ideal clients that are the right fit for you.
Identify the marketing and sales strategies that work for you and your business, to make the process easy, stress-free and less overwhelming.
Gain confidence when selling and pitching to prospective clients, without sounding ‘salesy’.
Feel empowered to bloom in your role, level up and achieve your goals.
Manage up, down and around, to pull in the support you need to make shit happen!
Eradicate Imposter Syndrome.
Identify your blind spots and turn them into opportunities.
Build a pipeline of new business opportunities and convert from cold to hot.
Make your dream of generating great business results a reality.
Feel a new sense of motivation and passion for what you do!
I’m here to help you achieve your potential, to work towards your dreams, aspirations and goals, to give you the confidence that YOU are more than capable of generating amazing business results.
My Story (the long edit)
I’ve always shown a bit of a creative flair. And I’ve always been really interested in people – their lives, their talents, their successes, their challenges – and their problems. ‘Agony aunt’ is my default.
It wasn’t surprising therefore that I was able to turn my passion for finding creative solutions to human needs into a career in marketing and advertising.
Along the way I found myself in a fairly unique role in a creative advertising agency, heading up marketing and new business. The role was incredibly varied: I was brand guardian for the agency, organised marketing output – from events to PR, thought leadership, website rebuilds, sales collateral, strategies, pitching, etc. – as well as helping fine-tune the agency positioning and brand to become more credible and stand out in a very competitive landscape. I was also in charge of developing a strong agency culture that everyone in the team could live and breathe by.
Then there were the business-development responsibilities: attracting, establishing and nurturing new business opportunities, coordinating the right people to respond to briefs, building a response and pitching. This tapped into a whole host of other skills required to manage the process, and the people involved – many of whom shuddered at the idea of a pitch and thought 'sales' was a dirty word. They were already incredibly busy and had to work on pitches on top of their normal workload. I noticed they were generally quite stressed and not entirely confident about the process. They needed a lot of encouragement and hand holding.
It was a real juggling act, not just because of the varied workload and constant pressure to put your best foot forward, but also to inspire a team of people to have the energy and drive they needed for success.
The role was pure Marmite – I loved it and I hated it in equal measure. Looking back, I wish I’d had a mentor who had been there, done that and got the t-shirt; someone to help me refocus, feel empowered, energetic and confident about my goals. Because if I had, I think there would have been less trial and error and more success – for me, and the team. Don't get me wrong, there are huge learnings (and successes) to be gained from trying and experimenting, and sometimes failing. I don't see failure as a negative. I see it as a learning curve, but one that can feel isolating, stressful and pressured at times. Whereas with some support, that learning curve can be a much more enjoyable and fulfilling experience.
Fast forward through some late-20s wobbles and a brush with burnout, travelling the world, and then coming home to set up my own business as a marketing and new biz consultant, I have now worked with several other agencies, supporting them with their business growth (spoiler alert – everyone is struggling with the same issues!), as well as taking the lead on a number of client / brand campaigns, to help promote, launch and sell big brands.
There aren’t many roles within an agency that I haven’t turned my hand to – which has finally led me to really understand what brings me joy in my career, and that is helping others to find their success, in business and on a personal level. Which is why I am currently working towards a diploma in coaching, to bring together all my experience, to support fellow lone rangers through the scary and sometimes challenging process of marketing and sales and to have the right mindset to lead this process, whether you’re flying solo, or are part of a creative services business.
And I would love to help you with your journey, so let’s chat!